UFC Fight Pass with exclusive deal for ADCC
The bombshell hit! As ADCC Europe President Marko Leisten told me in a phone call ADCC has signed an exclusive contract with UFC Fight Pass closed for several years. A novelty that will also affect the events of ADCC Germany Impacts.
Over 40 ADCC events a year are broadcast via the UFC streaming website. According to Marko Leisten, the streaming portal reaches around 270 million households worldwide. An incredible leap in media reach for the No. 1 grappling sport.
This is an enormous boost for local event organizers in particular. Thanks to the first-class media reach, sponsorship deals can of course also be negotiated differently.
Currently, a few select events are going live on the UFC's streaming site. In coordination with the country representatives, a plan will be put in place over the next few months by ADCC to determine which events will be streamed live and available in the UFC Fight Pass library.